A different route into marketing
While most marketers came up through marketing, I came through eight years of operations management, which explains how I work.
I ran operations for multiple business portfolios at once: law firms, real estate firms, insurance claims management. Delivery, people, quality control, and reporting that ran weekly, quarterly and annually against budgets somebody senior would question line by line.
That work is only worth what you can evidence. Nothing counts until it is measured, written down and defensible to someone who was not in the room. Marketing largely does not work like that. It runs on claims.
I moved into marketing because operations is a ceiling and marketing is where the growth decisions get made. I brought the operational habits with me, which is why I fix tracking before spending, report what failed alongside what worked, and can tell you which claims on this page I can prove and which I cannot.
Thirteen years, two disciplines
Legal Turnkey Solutions
London · Jul 2025 to Mar 2026
ISKCON Bhaktivedanta Manor
Contract, hybrid · Jul to Oct 2025
Wizito
City of London · Mar 2022 to Jun 2025
The Legal Base
Noida, India · Sep to Nov 2021
Exigent Group
Bengaluru, India · Sep 2013 to Aug 2021 · Eight years
Manthan Legal
Bengaluru, India · Dec 2011 to Aug 2013
Things you can open
Working artefacts rather than descriptions of artefacts. Each one is live and you can inspect it.
UK Skilled Worker visa checker
Type a job title and get the occupation code, whether an employer can actually sponsor it, the skill level required, the minimum salary, what you would take home after tax, and the full cost of applying. All 412 UK occupations, pulled from eleven gov.uk sources that otherwise have to be read separately.
Open the checker ToolAI Search Readiness Scorecard
A free tool that scores how likely your site is to be cited by AI assistants, and tells you what to fix first. Runs entirely in your browser, sends nothing anywhere.
Open the tool WalkthroughWhatsApp automation, worked through
Everyone sells WhatsApp automation and nobody shows what it actually involves. This is a complete build for a fictional dental clinic: what the owner has to supply, how the flow decides, what it costs to run, and the restraint rules that stop it becoming spam.
See the build