Digital Marketer · Content Creator · Doctoral Researcher
I'm a digital marketer, growth hacker, and content creator who thrives at the crossroads of strategy and storytelling. With a background in business operations and a knack for decoding what makes people click (literally and emotionally), I build campaigns that don’t just perform - they connect.
From scaling paid media to crafting scroll-stopping content, I bring both analytical muscle and creative intuition to the table. Whether it's growing a brand, optimizing a funnel, or scripting a viral brain teaser for YouTube, I’m in it for one thing: growth that’s smart, sustainable, and a little unexpected.
Let’s make marketing that matters - and has fun doing it.
Performance Marketing
I plan and run paid acquisition across Google and Meta with attribution that holds up to scrutiny – so spend decisions are defensible, not directional.
Search & Organic Growth
Technical, on-page, and content SEO built to capture existing demand. Measured on qualified traffic and revenue contribution, not rankings alone.
Marketing Automation & AI Systems
I design the workflows behind the campaigns – CRM architecture in HubSpot and Salesforce, and custom automation in n8n that removes manual work from lifecycle marketing.
Marketing Project Delivery
PRINCE2 Practitioner. I run marketing programmes to scope, budget, and deadline across distributed teams – the discipline most marketing functions are missing.
Build - Creating with Purpose
1. Designing for Impact
Whether it’s a YouTube thumbnail, a blog layout, or a landing page – every visual I design serves a goal: to trigger interest and guide action.
2. Content with a Brain
I don’t just create content. I design puzzles, write scripts, and spark curiosity. Think: entertainment meets cognitive development.
3. Messaging that Convert
From website headlines to in-video dialogue, I craft words that lead people to click, subscribe, and stay.
Optimise - Data Meets Creativity
1. SEO, But Smarter
Keyword mapping, content silos, schema, and SERP behavior – I treat SEO as strategy, not checklist. It’s why Wizito saw 60% ranking growth.
2. A/B Testing Everything
Emails, thumbnails, CTAs, intros, layouts. I don’t guess – I test and pivot using data from tools like GA, HubSpot, and TubeBuddy.
3. Funnels with a Flow
Whether building a lead-gen blog, a YouTube callout, or a service page, I create clean journeys that remove friction and drive action.
Scale - Growing Brands & Reach
1. From Zero to Branded
Helped early-stage founders build their first brand packs – tone, voice, design, site, and even social presence – all from scratch.
2. Channel Growth, Organically
No ad spend. Just strategy. From SEO to cross-posting to smart hashtags, I grow content organically – like I did with my channel.
3. Systems That Save Time
I build systems: content calendars, templates, workflows. Because consistency isn’t luck – it’s structure.
Systems Over Chaos
I don’t rely on creative bursts or guesswork – I build repeatable systems.
From campaign calendars to SEO workflows to client reporting templates, I create structures that scale.
🔹 Result: Less confusion, more clarity, and consistent delivery.
Cross-Functional Thinking
I connect the dots between design, data, copy, and strategy.
Whether managing a marketing team or working with freelancers, I speak all the languages: creative, analytical, and operational.
🔹 Result: Fewer silos. Stronger execution. Smarter collaboration.
Outcome-Oriented Workflows
Everything I build serves a goal: traffic, leads, views, or revenue.
I define KPIs before I write a word or schedule a post — and I align tasks to those outcomes.
🔹 Result: Projects that move the needle, not just fill the calendar.
My Learning Area Distribution
Founder & Creator - Wheremyfeetgotoday/youtube
Freelance Website Projects
Website: Real Estate & Logistics
Platform: WordPress (Elementor)
Role: Designer
Website: Digital and Financial Consulting
Platform: WordPress (Elementor)
Role: Designer, Content Strategist
Qualifications
Executive Programme in Digital Marketing – IIM Indore, IN
MA – International Business Management, Middlesex University, UK
PG Diploma in Business Analytics and Data Science, IMS Proschool, IN
MBA – Marketing, Gitam University, IN
