MarketingMeasured,Not guessed.
Search visibility, paid acquisition and conversation automation for businesses that want evidence rather than adjectives. Every engagement begins with a written plan and ends with a number you can check.
Diagnose. Plan. Build. Measure.
Three ways in
Most people arrive knowing something is wrong but not what. Start with how I think about the work, and the rest follows from evidence rather than opinion.
Insights
Six shifts that changed how I work in 2026, and the positions I will defend. A better first read than a services list, and a faster way to work out whether we think alike.
Read the field notes What I doServices
Eight disciplines that work as one system: search visibility, paid acquisition, conversation automation, social, content, websites, measurement and strategy.
See all services Talk it throughGet in touch
A short conversation about where your marketing stands, what you are trying to grow, and whether I am the right person to help you do it.
Start a conversationEight disciplines, one system
Open any of them for the short version. The full write-ups, and what is included in each, live on the services page.
SEO, AEO and GEO together: found by search engines and cited by AI assistants.
Google Ads run to an agreed cost per lead, with conversion tracking live before any spend.
WhatsApp flows that answer enquiries, confirm bookings and chase quotes that went quiet.
One or two channels done consistently, planned a month ahead, reviewed on what performed.
Photography and video shot for your brand, batched so one session covers a month.
Hand-coded WordPress with SEO structure built in and no page-builder weight.
GA4 and Search Console configured properly, with monthly written reports in plain language.
Research, positioning and budget allocation before the spending starts.
Four symptoms that never show on an invoice
Marketing rarely fails loudly. It fails quietly, in the places nobody instruments, which is exactly where I start looking.
Beautiful, expensive, and on page four of Google. Crawl errors, thin content and slow load times bleed rankings while everyone admires the design.
Ads running for months with no conversion tracking. Money goes out, brand awareness comes back, and nobody can say what a lead actually costs.
Someone messaged last night. They saw your reply at 11 AM, two hours after they booked your competitor. You never knew they existed.
The quote sent, then silence. No reminder, no nudge, no second touch. Most lost deals were never rejected, they were just never followed up.
What you actually get
Four things that describe how the work runs, rather than adjectives about how good it is.
The person who writes the plan is the person who does the work. You can ask what happened this week and get a specific answer, not a status update relayed through someone else. The trade-off is capacity: a limited number of clients at a time, which is also why the work stays good.
Tracking gets fixed before anything else, because every judgement after that depends on it. Monthly reports show what was done, what moved and what did not. Where a result cannot be attributed honestly, that gets stated rather than quietly claimed.
Every engagement starts with a short written plan: what happens, in what order, what it should move and what it costs. You approve it or change it. Nobody pays monthly for undefined ongoing optimisation.
My research examines how businesses use data and personalisation without crossing lines their customers would object to. In practice: no dark patterns, no bought reviews, no manufactured urgency, and no tactic that trades your long-term reputation for a short-term metric.
Ethics ×
Evidence
I am also a doctorate candidate researching marketing ethics. My research examines how businesses can use data and personalisation without crossing lines their customers would object to. In practice, that means the strategies I recommend are built to withstand scrutiny: no dark patterns, no bought reviews, no tactics that trade your long-term reputation for a short-term metric.