Key Highlights:
💬 Ad & Campaign Copy – Wizito
Wrote high-converting email copy and social media captions across B2B and B2C segments.
A/B tested variations on CTAs, subject lines, and landing page copy resulting in a 40% uplift in email CTR.
Contributed to influencer campaign scripts that led to up to 50% brand engagement increases.
🖥️ Website Copy (Freelance)
Wrote full homepage, about, and service pages for small business sites.
Specialized in conversion-optimized landing pages and SEO-infused service descriptions.
Delivered tone-of-voice consistent copy tailored to different industries: legal, education, wellness.
🎙️ Voice & Script Writing – YouTube
Developed engaging voiceover scripts using a mix of humor, suspense, and relatability.
Kept intros under 15 seconds to retain viewers and used persuasive hooks throughout.
Aligned visuals with copy for better cognitive retention and viewer engagement.