Key Highlights:

🧠 Wizito Campaigns – Strategic Leadership

Led cross-functional planning sessions to align brand KPIs with digital execution.

Created campaign playbooks to ensure visual and messaging consistency across Instagram, Twitter, and Facebook.

Worked with content, design, and analytics teams to shape audience personas and optimize targeting.

🛠️ Freelance Brand Positioning Projects

Helped 3+ early-stage startups define core brand messaging, mission statements, and tone-of-voice documents.

Implemented social content frameworks that boosted engagement by 40% within 2 months.

Set up Google Business Profiles and built branded microsites with clear conversion goals.

📺 YouTube Brand Building

Positioned “Mindset Mastery” as a hybrid channel between self-improvement and entertainment.

Applied storytelling strategy to increase average view duration and return viewers.